I found the movie we watched Tuesday night to be very engaging as a future marketer and educator. There was such a fullness of material gaged at getting inside the mind of the consumer and really digging down deep to know what they want to buy-consciously or inconsciously. The practices of the french marketing guru were contemporary at best and they really contained some basic concepts of psychology in denoting certain words with experiences all on their own. I marveled at the time and research that went into finding "the code" of customers buying habits considering what he termed "reptilian" motives. I believe what surprised me most was all of the big name companies that spent so much of their budget to pay for this new extensive research.
I agreed whole-heartedly with the last statement by the professor from a reasonably small college in regards to the best rhetoric leads the individual to convince themselves. This principle is what gets consumers to be absolutely loyal to a product, requiring less of reminder ads to prompt repeat sales because they as consumers have rationalized in their own minds why they need this product and have convinced themselves that they need it.
I really appreciated this film and thought that it's message was not only to future marketers like myself but also to consumers to be aware of why we behave as we do. It is a great boon to be able to understand how we are influenced with the proliferation of ads and then to consider within ourselves whether we like what we see and do about it or whether we are allowing ourselves to be influenced in ways we aren't comfortable as consumers.
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