Here is a sample digital media kit from the genre of architecture, one of my favorite interests. Enjoy!
Thursday, February 18, 2010
Thursday, February 11, 2010
Rhetoric Analysis in regards to Jenny Mockford
After having read both the letter regarding donations to the American Heart Association, as well as Jenny's analysis-I made one of my own. I have set out to ask a series of questions reader-centered questions to evoke a sense of direction to persuade the business manager(s) to move to action.
I feel that with such a large audience that she intends to reach-business managers who may donate to this cause, she should consider the questions they may be asking. Such questions may be-What are the company policies regulating expenditures towards charitable organizations? Do I have the ability to execute that decision? Other questions appeal to logos-How will donating this money affect my "bottom line"? Can we afford it? Yet still, other questions will appeal to ethos- What does this cause mean personally, to me? Lastly, a plausible question with an appeal to pathos could be-Who's life(lives) could I touch with my donation? How?
Considering these few examples, we can clearly see how important it is to intricately understand our audience with the goal to move them to our desired action. Another important element in being successful in this endeavor is using critical example that catch the reader's attention. This can be quite difficult when considering such a large group with varying degrees of commitment to benefiting charities. However, keeping the reader in mind, we can mold their desires into our own by using short,effective examples/statements that answer their questions as they read this publication. In doing so, we will "satisfy" most if not all of the managers' agendas, securing for ourselves a molded audience prepared to act in our favor.
I feel that with such a large audience that she intends to reach-business managers who may donate to this cause, she should consider the questions they may be asking. Such questions may be-What are the company policies regulating expenditures towards charitable organizations? Do I have the ability to execute that decision? Other questions appeal to logos-How will donating this money affect my "bottom line"? Can we afford it? Yet still, other questions will appeal to ethos- What does this cause mean personally, to me? Lastly, a plausible question with an appeal to pathos could be-Who's life(lives) could I touch with my donation? How?
Considering these few examples, we can clearly see how important it is to intricately understand our audience with the goal to move them to our desired action. Another important element in being successful in this endeavor is using critical example that catch the reader's attention. This can be quite difficult when considering such a large group with varying degrees of commitment to benefiting charities. However, keeping the reader in mind, we can mold their desires into our own by using short,effective examples/statements that answer their questions as they read this publication. In doing so, we will "satisfy" most if not all of the managers' agendas, securing for ourselves a molded audience prepared to act in our favor.
Monday, February 1, 2010
Tone
Recently, I received a letter from the University of Washington-Tacoma. After careful and purposeful planning on my part-UW Tacoma offered me admission. The letter was very formal, addressing me in such a manner to match their intent; it had a clear purpose, a definitive layout, while providing an inviting and supporting tone. All of these elements combined provide four things: one, it provides the answer to a what(what is this letter about?) two, a why(why am I getting this letter?) three, a directive(how should I respond?) and fourth, a restatement (again this is the purpose of this letter)
As I received this letter I perceived this as an informative, definitive,supporting piece of work with an intended purpose. I felt from the letter's tone that I was wanted in that particular university-like I almost already belonged. This has an intended affect in which students are actually admitted to universities and colleges respectively. By analyzing this letter, I am better informed of how tone affects the initial and ending response of any written work from a writer to a reader.
As I received this letter I perceived this as an informative, definitive,supporting piece of work with an intended purpose. I felt from the letter's tone that I was wanted in that particular university-like I almost already belonged. This has an intended affect in which students are actually admitted to universities and colleges respectively. By analyzing this letter, I am better informed of how tone affects the initial and ending response of any written work from a writer to a reader.
Subscribe to:
Posts (Atom)