I found the movie we watched Tuesday night to be very engaging as a future marketer and educator. There was such a fullness of material gaged at getting inside the mind of the consumer and really digging down deep to know what they want to buy-consciously or inconsciously. The practices of the french marketing guru were contemporary at best and they really contained some basic concepts of psychology in denoting certain words with experiences all on their own. I marveled at the time and research that went into finding "the code" of customers buying habits considering what he termed "reptilian" motives. I believe what surprised me most was all of the big name companies that spent so much of their budget to pay for this new extensive research.
I agreed whole-heartedly with the last statement by the professor from a reasonably small college in regards to the best rhetoric leads the individual to convince themselves. This principle is what gets consumers to be absolutely loyal to a product, requiring less of reminder ads to prompt repeat sales because they as consumers have rationalized in their own minds why they need this product and have convinced themselves that they need it.
I really appreciated this film and thought that it's message was not only to future marketers like myself but also to consumers to be aware of why we behave as we do. It is a great boon to be able to understand how we are influenced with the proliferation of ads and then to consider within ourselves whether we like what we see and do about it or whether we are allowing ourselves to be influenced in ways we aren't comfortable as consumers.
Thursday, April 1, 2010
Thursday, February 18, 2010
Architecture Online Media Kit
Thursday, February 11, 2010
Rhetoric Analysis in regards to Jenny Mockford
After having read both the letter regarding donations to the American Heart Association, as well as Jenny's analysis-I made one of my own. I have set out to ask a series of questions reader-centered questions to evoke a sense of direction to persuade the business manager(s) to move to action.
I feel that with such a large audience that she intends to reach-business managers who may donate to this cause, she should consider the questions they may be asking. Such questions may be-What are the company policies regulating expenditures towards charitable organizations? Do I have the ability to execute that decision? Other questions appeal to logos-How will donating this money affect my "bottom line"? Can we afford it? Yet still, other questions will appeal to ethos- What does this cause mean personally, to me? Lastly, a plausible question with an appeal to pathos could be-Who's life(lives) could I touch with my donation? How?
Considering these few examples, we can clearly see how important it is to intricately understand our audience with the goal to move them to our desired action. Another important element in being successful in this endeavor is using critical example that catch the reader's attention. This can be quite difficult when considering such a large group with varying degrees of commitment to benefiting charities. However, keeping the reader in mind, we can mold their desires into our own by using short,effective examples/statements that answer their questions as they read this publication. In doing so, we will "satisfy" most if not all of the managers' agendas, securing for ourselves a molded audience prepared to act in our favor.
I feel that with such a large audience that she intends to reach-business managers who may donate to this cause, she should consider the questions they may be asking. Such questions may be-What are the company policies regulating expenditures towards charitable organizations? Do I have the ability to execute that decision? Other questions appeal to logos-How will donating this money affect my "bottom line"? Can we afford it? Yet still, other questions will appeal to ethos- What does this cause mean personally, to me? Lastly, a plausible question with an appeal to pathos could be-Who's life(lives) could I touch with my donation? How?
Considering these few examples, we can clearly see how important it is to intricately understand our audience with the goal to move them to our desired action. Another important element in being successful in this endeavor is using critical example that catch the reader's attention. This can be quite difficult when considering such a large group with varying degrees of commitment to benefiting charities. However, keeping the reader in mind, we can mold their desires into our own by using short,effective examples/statements that answer their questions as they read this publication. In doing so, we will "satisfy" most if not all of the managers' agendas, securing for ourselves a molded audience prepared to act in our favor.
Monday, February 1, 2010
Tone
Recently, I received a letter from the University of Washington-Tacoma. After careful and purposeful planning on my part-UW Tacoma offered me admission. The letter was very formal, addressing me in such a manner to match their intent; it had a clear purpose, a definitive layout, while providing an inviting and supporting tone. All of these elements combined provide four things: one, it provides the answer to a what(what is this letter about?) two, a why(why am I getting this letter?) three, a directive(how should I respond?) and fourth, a restatement (again this is the purpose of this letter)
As I received this letter I perceived this as an informative, definitive,supporting piece of work with an intended purpose. I felt from the letter's tone that I was wanted in that particular university-like I almost already belonged. This has an intended affect in which students are actually admitted to universities and colleges respectively. By analyzing this letter, I am better informed of how tone affects the initial and ending response of any written work from a writer to a reader.
As I received this letter I perceived this as an informative, definitive,supporting piece of work with an intended purpose. I felt from the letter's tone that I was wanted in that particular university-like I almost already belonged. This has an intended affect in which students are actually admitted to universities and colleges respectively. By analyzing this letter, I am better informed of how tone affects the initial and ending response of any written work from a writer to a reader.
Tuesday, January 26, 2010
Proposal
Overall Purpose
1. What are you writing?
I am writing the proposal for the group project.
2. What prompts you to write?
I am writing to fulfill the deadline and to present a plausable proposal to Professor Ricker.
3. What outcomes do you desire?
I desire positive feedback regarding the preparation and supporting material I provide regarding the assigned requirements.
4. What outcome does your reader desire?
My reader desires the same.
Reader Profile
1. Who is your primary reader?
My primary reader is Professor Ricker.
2. What is your reader's relationship to you?
The reader is my professor for English 402.
3. What are your reader's job title and responsibilities?
My reader is an adjunct professor of English at WSUV and is responsible for guiding student's learning in technical and professional writing.
4. Who else might read your communication?
As I am posting this as a blog, my readers could be anyone from my classmates, group members, or anyone who accesses this site.
5. How familiar is your reader with your subject?
My reader is keenly familiar with my subject as it was assigned by them.
6. how familiar is your reader with your specialty?
My reader has some familiarity with my specialty in writing with the assignments that I have submitted.
Situational Analysis
1. What events and circumstances influence the way you should write?
I should be motivated to write because I am interested in my topic and I am commited to doing my best to fulfill the requirements to the best of my ability.
Usability Objectives (Reader's Tasks)
1. What are the key questions your reader will ask while reading?
My reader will ask questions of my product such as:
What is this product?
How does it differ than a similar product?
Is the proposed product better than what I have previously seen? In general, is it credible, believable, convincing?
2. How will your reader search for the answer? (The reader may use more than one strategy.)
x Sequential reading from beginning to end
Selective reading, as when using a reference book (What key terms will your reader look for?)
__ Other (Explain.)
3. How will your reader use the information you provide?
x Compare point by point (What will be the points of comparison?)
x Attempt to determine how the information you provide will affect him or her.
__ Attempt to determine how the information you provide will affect his or her organization.
__ Follow instruction step by step
__ Other (Explain.)
Persuasive Objectives (Reader's Attitudes)
1. What is your reader's attitude toward your subject? Why? What do you want it to be?
My reader has an unbiased opinion towards my subject because that is how grading is to be done. I want my reader to be biased TOWARDS, or in approval of my product.
2. What is your reader's attitude toward you? Why? What do you want it to be?
My reader's attitude towards me is either unbiased or negative. I want my reader's attitude towards me to be positive that I understand and work proficiently in their area of instruction.
Stakeholders
1. Who, besides your readers, are stakeholders in your communication?
I am a stakeholder in my communication as it affects my grade. Also,my groupmembers ultimately are stakeholders in my communication as the outcome will also affect their grades.
2. How will they be affected by it?
These student's grades will be affected, so they will be thus affected.
Constraints
1. What expectations, regulations, or other factors limit the way you can write?
I have a limited amount of time in which to complete this proposal, a set of structured instructions to carry out,and state and university laws/policies to abide by when writing this proposal.
1. What are you writing?
I am writing the proposal for the group project.
2. What prompts you to write?
I am writing to fulfill the deadline and to present a plausable proposal to Professor Ricker.
3. What outcomes do you desire?
I desire positive feedback regarding the preparation and supporting material I provide regarding the assigned requirements.
4. What outcome does your reader desire?
My reader desires the same.
Reader Profile
1. Who is your primary reader?
My primary reader is Professor Ricker.
2. What is your reader's relationship to you?
The reader is my professor for English 402.
3. What are your reader's job title and responsibilities?
My reader is an adjunct professor of English at WSUV and is responsible for guiding student's learning in technical and professional writing.
4. Who else might read your communication?
As I am posting this as a blog, my readers could be anyone from my classmates, group members, or anyone who accesses this site.
5. How familiar is your reader with your subject?
My reader is keenly familiar with my subject as it was assigned by them.
6. how familiar is your reader with your specialty?
My reader has some familiarity with my specialty in writing with the assignments that I have submitted.
Situational Analysis
1. What events and circumstances influence the way you should write?
I should be motivated to write because I am interested in my topic and I am commited to doing my best to fulfill the requirements to the best of my ability.
Usability Objectives (Reader's Tasks)
1. What are the key questions your reader will ask while reading?
My reader will ask questions of my product such as:
What is this product?
How does it differ than a similar product?
Is the proposed product better than what I have previously seen? In general, is it credible, believable, convincing?
2. How will your reader search for the answer? (The reader may use more than one strategy.)
x Sequential reading from beginning to end
Selective reading, as when using a reference book (What key terms will your reader look for?)
__ Other (Explain.)
3. How will your reader use the information you provide?
x Compare point by point (What will be the points of comparison?)
x Attempt to determine how the information you provide will affect him or her.
__ Attempt to determine how the information you provide will affect his or her organization.
__ Follow instruction step by step
__ Other (Explain.)
Persuasive Objectives (Reader's Attitudes)
1. What is your reader's attitude toward your subject? Why? What do you want it to be?
My reader has an unbiased opinion towards my subject because that is how grading is to be done. I want my reader to be biased TOWARDS, or in approval of my product.
2. What is your reader's attitude toward you? Why? What do you want it to be?
My reader's attitude towards me is either unbiased or negative. I want my reader's attitude towards me to be positive that I understand and work proficiently in their area of instruction.
Stakeholders
1. Who, besides your readers, are stakeholders in your communication?
I am a stakeholder in my communication as it affects my grade. Also,my groupmembers ultimately are stakeholders in my communication as the outcome will also affect their grades.
2. How will they be affected by it?
These student's grades will be affected, so they will be thus affected.
Constraints
1. What expectations, regulations, or other factors limit the way you can write?
I have a limited amount of time in which to complete this proposal, a set of structured instructions to carry out,and state and university laws/policies to abide by when writing this proposal.
Monday, January 25, 2010
Rhetoric-a definition and everyday examples
When we talk about rhetoric, some of us don't immediately know what we are referring to,others know briefly the context of the term,and still yet others understand proficiently the context and working examples of the term-RHETORIC. For our purposes, we will assume that collectively we have a brief understanding of its meaning and context. By the end of this blog, we will all have a working knowledge of the context and basis for the application of this term.
Rhetoric, according to Merriam-Webster's dictionary, is defined as "the art of speaking or writing effectively" In other words relating to business, rhetoric consists of the foundational principles of effectively communicating in speaking or writing in a professional setting. Examples of such could be, a professional spoken proposal your boss may direct you to present to market a new product you recommended, a memo that a director may require at the beginning of the week to follow up with your weekly tasks, or perhaps a letter written to the president of your company requesting an alteration in company policy. All of these represent formal styles of rhetoric that you and I may use in business to persuade our audience. These individuals that make up our audience may refer to our colleagues, our supervisors, director, management, or even president and CEO. No matter if we are addressing our colleague in the same department through an email or the CEO of a large corporation, we are using the same techniques and style of rhetoric to persuade our audience to DO something! If our audience does not respond to what we want them to DO, we have not used rhetoric. It is always our goal to communicate in such a way that builds our reputation and brings credibility to ourselves, our departments,and ultimately our employer. If we have done this effectively-we have used RHETORIC.
With a brief understanding of the contextual meaning of the term rhetoric, we may now undergo various business communications with a goal in mind: communicate effectively what we want someone in position to DO because of our communication. As we follow the principles of rhetoric we will be effective in communicating what we want done and our goals will be met with more proficiency.
Rhetoric, according to Merriam-Webster's dictionary, is defined as "the art of speaking or writing effectively"
With a brief understanding of the contextual meaning of the term rhetoric, we may now undergo various business communications with a goal in mind: communicate effectively what we want someone in position to DO because of our communication. As we follow the principles of rhetoric we will be effective in communicating what we want done and our goals will be met with more proficiency.
Monday, January 18, 2010
A very long but productive week...
In respect to writing, I propose that the more a person reads the better they tend to write. This is true for those that usually love to read because they naturally write proficiently. If you are like me, I tend to read for assignments and therefore as a typical undergraduate student-have lots of experience exposing myself to the words and works or others. This provides me an opportunity to love to read and write-thus benefiting society in general.
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