Rhetoric Analysis in regards to Jenny Mockford

After having read both the letter regarding donations to the American Heart Association, as well as Jenny's analysis-I made one of my own. I have set out to ask a series of questions reader-centered questions to evoke a sense of direction to persuade the business manager(s) to move to action.
I feel that with such a large audience that she intends to reach-business managers who may donate to this cause, she should consider the questions they may be asking. Such questions may be-What are the company policies regulating expenditures towards charitable organizations? Do I have the ability to execute that decision? Other questions appeal to logos-How will donating this money affect my "bottom line"? Can we afford it? Yet still, other questions will appeal to ethos- What does this cause mean personally, to me? Lastly, a plausible question with an appeal to pathos could be-Who's life(lives) could I touch with my donation? How?
Considering these few examples, we can clearly see how important it is to intricately understand our audience with the goal to move them to our desired action. Another important element in being successful in this endeavor is using critical example that catch the reader's attention. This can be quite difficult when considering such a large group with varying degrees of commitment to benefiting charities. However, keeping the reader in mind, we can mold their desires into our own by using short,effective examples/statements that answer their questions as they read this publication. In doing so, we will "satisfy" most if not all of the managers' agendas, securing for ourselves a molded audience prepared to act in our favor.